NightLift® sleep support lingerie:
Developed by renowned plastic surgeon Randal Haworth, MD, FACS, NightLift® is the first and only sleepwear collection specifically designed to protect the breasts and décolletage during sleep. It does this by helping prevent breast sagging and drooping over time by keeping the breasts perfectly immobile (but always in total comfort).
In his 20 years of private practice in Beverly Hills, Dr. Haworth observed that his patients who were wearing a bra to bed had firmer, perkier breasts and smoother, less wrinkled décolletages than those who were not. Yet looking at traditional bras, he realized they did not offer the correct kind of support if the wearer is lying down.
His first goal was to deconstruct conventional notions about brassiere technology and re-envision the bra from the ground up. He understood that an effective night bra needs to support the breasts from the sides and not from below. Adding to his challenge, Haworth was determined to provide this unique support without the help of a uncomfortably constricting underwire or overly compressive material as seen in many modern sports bras. He wanted this revolutionary garment to be like a second skin, comfortable and seductively appealing. After 47 prototypes, Dr. Haworth perfected NightLift® and with it has achieved nothing less than a total reinvention of bra functionality as a solution for sag prevention.
Cooper's ligaments, connective tissue, and even the skin itself are what hold the breasts in position. These tissues are like rubber bands in that once they stretch out, there's little anyone can do aside from surgery to tighten and elevate the breasts back to their original youthful appearance.
So the key to keeping breasts at their best with a smooth décolletage is to prevent stretching and drooping in the first place-that is to protect tissue from gravity's downward pull not only in the recumbent position but also when side sleeping.
Long-term effects of gravity upon the breasts
- Idealized Breast
- No Vertical Daytime Support
- No Lateral Nighttime Support
Though brassiere design has been perfected over the decades, it's basic function is to provide vertical support which solely protects the breast from gravity's downward pull while in an upright position. Unfortunately, it does very little to protect the breasts when the wearer is lying down when gravitational stress is lateral (i.e. side to side).The solution? NightLift® with structure by B.U.S.T.®
The breasts at rest:
Nighttime gravitational forces upon the breasts
Back sleeping nude means that a woman with a C cup or larger will have her breasts fall outward and sideways into her armpits. While wearing a regular bra is better than nothing, stretching and splaying are still going to occur.
Side sleeping nude means that the top breast on a woman with a C cup or larger will sag and compress bottom one while etching deep wrinkles into the décolletage. While wearing a regular bra offers some support, the breasts will still stretch and distort and wrinkle the décolletage.
NightLift® structured with
Wearing NightLift® sleep support lingerie while sleeping on your back means that even those with a C cup or larger will have each breast supported individually – firmly in place but in maximum comfort too – so that neither will move or stretch.
Side sleeping in NightLift® sleep support lingerie means that even for those with a C cup or larger, each breast will stay separate and in place without distortion or creating deep, unattractive creases in the décolletage.